Privacy Policy

Effective Date: 26/04/2025
Last Updated: 26/04/2025

Serendipity respects your privacy and is committed to protecting the personal data of its users. 

This Privacy Policy explains how they collect, use, and share your personal data when you use their services via their website visit: https://www.ecwid.com/privacy-policy, which operates using Ecwid’s e-commerce technology.

Description of Service
We provide technology and tools to enable the operation of online shops, powered by Ecwid, Inc., a third-party service provider 

located in California, USA.

Processing Company
All data collected through our service is processed by:
Ecwid, Inc.
687 South Coast Highway 101, Suite 239
Encinitas, California 92024
USA

For Ecwid’s full privacy policy, please visit: https://www.ecwid.com/privacy-policy.

Data Purposes
They collect and process your data for the following purposes:
- Provision of our online shop services
- Advertising and marketing
- Analysis and performance measurement
- Consent is obtained prior to any data collection and applies solely to the stated purposes. 

Your data will not be used for purposes outside of those listed above.

Technologies Used
They may use the following technologies for data collection:
- Cookies
- Pixels

These technologies may be stored in your browser to help us improve functionality and analyse traffic.

Data Collected
They may collect the following personal and non-personal data:
- Browser type and version
- Number of page views
- Traffic data
- Advertisements viewed
- Geographic location (approximate)
- IP address

- Legal Basis for Processing (GDPR)
- Under Article 6(1)(a) of the General Data Protection Regulation (GDPR), data processing is lawful when the user has given consent to the processing of their personal data for one or more specific purposes.

Location of Processing
All personal data is processed in the European Union.

Retention Period
They retain your data only as long as necessary to fulfil the purposes outlined above. 

Once data is no longer required, it is securely deleted.

Transfer to Third Countries
Data may be transferred and processed worldwide, in accordance with applicable data protection regulations and with appropriate safeguards in place.

Data Recipients
Personal data may be shared with the following:
- Ecwid, Inc. – our primary data processor.

You can view their full policy here: https://www.ecwid.com/privacy-policy

Your Rights
As a user, you have the right to:
- Access your personal data
- Request correction or deletion
- Withdraw consent at any time
- Object to processing

Updates to this Privacy Policy
They may update this Privacy Policy from time to time. 

They will notify users of any significant changes and always indicate the date of the latest revision at the top of the policy.